GAME shows promise

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Kristina Wyman's picture
Pablo A. Sierra Carmona

Assumption’s on the rise. There’s no doubt about it.

AC’s Greyhound Association for Marketing Enrichment (GAME) obtained a “Commendable” score in the American Marketing Association’s (AMA) 2015 National Case Competition. This year’s product was vitaminwater.

The team, lead by senior Louis Carpenter, worked on this project since August 2014. They had to design a marketing plan for vitaminwater in which they were given $60 million to play with. Their proposal resulted in 20 pages.

Out of approximately 47 schools, GAME was one of the 18 “Commendable” ranked schools in the competition. This is only the fourth time GAME has participated in Case, showing great signs of growth for an up and running campus organization to compete at the national level.

GAME is one of the largest and most active organizations on campus. Not every member of GAME participated in Case, as they had to be registered with the AMA. The participants were Louis Carpenter, Demetra Votto, Mary Schneider, Julia Chretien, Emily Hite, Kelly Lund, Danielle Tagarelis, Carlos Cintrón, Jacquelyn Ellingson, Christopher Poillucci, John Brand, James Masison, Andrew Donermeyer, Anne Zarembka, Grant Farr, Alexander Lorenzo, Caroline Flynn and Zachary LaRosa.

As an up-and-running organization, there’s no doubt Assumption will be expecting great things from GAME. Their ultimate goal is to be invited as one of the finalists in the future. However, as Dr. Cary LeBlanc, assistant professor of marketing/management puts it, “We are making progress—this is a good step for us.”

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